The Pony Island Press & Media

Welcome to The Pony Island press and media hub. Here you’ll find resources, background information, and brand assets for journalists, bloggers, and organizations interested in sharing our story.

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About The Pony Island

The Pony Island is an interactive online destination for horse-crazy kids and families. Created by equestrian illustrator Susan DiFelice, the site brings the magic of the equestrian world into children’s lives through games, crafts, books, and courses that go beyond the riding arena.

Our mission is simple: to spark curiosity, nurture creativity, and give kids a joyful way to learn about horses—whether they ride every week, attend therapeutic riding lessons, or simply dream of ponies from home.

Susan’s Portfolio Website

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Press Releases & In the News

Featured in Sidelines Magazine: The Story Behind The Pony Island

Featured in Sidelines Magazine: The Story Behind The Pony Island

I’m honored to share that The Pony Island was recently featured in the Women Entrepreneur issue of Sidelines Magazine 🐓

The article touches on the journey from building Allpony, to selling it to United States Pony Clubs, and eventually starting over again with something completely new: The Pony Island.

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Brand Assets

Journalists and partners are welcome to use the following assets when covering The Pony Island.

The Pony Island Logo

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Pony Mascot Images

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Horse Lover

The place where thoughtful horse people begin.

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Show Rider

For competitors who want depth and understanding.

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Home School

Horse-based learning that counts as real education.

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Pony Owner

For kids responsible for caring for a pony or horse.

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Therapeutic Rider

Gentle, supportive learning for confidence, regulation, and growth.

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Lesson Kid

For kids who take riding lessons and want to feel confident at the barn.

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Fast Facts

    • Founded: 2025
    • Founder: Susan DiFelice, equestrian illustrator & designer
    • Audience: Horse-loving kids ages 6–14, parents, and educators
    • Website: https://theponyisland.com
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